Here’s what the Most Noble Number auction in Abu Dhabi achieved
All proceeds go to Fathers’ Endowment campaign
DUBAI: The Most Noble Number online charity auction in Abu Dhabi has raised an astonishing Dh83.784 million in support of the Fathers' Endowment campaign, a visionary initiative dedicated to providing sustainable healthcare for those in need.
Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, the campaign aims to establish an enduring endowment fund that honours fathers while ensuring life-saving medical treatment for underserved communities.
The proceeds will go towards expanding hospitals, acquiring cutting-edge medical equipment, and enhancing healthcare services for vulnerable patients.
Fierce bidding for exclusive plates
Organised by the Integrated Transport Centre (Abu Dhabi Mobility) under the Abu Dhabi Department of Municipalities and Transport, the auction featured 444 coveted number plates, each carrying prestige and rarity. Among the most sought-after were vehicle plate number 10 (plate code 20) and 99 (plate code 2), along with the exclusive motorcycle plate number 5 (plate code 1). Collectors and philanthropists also competed for an exceptional collection of classic car plate numbers, driving bidding wars to remarkable heights.
Mohamed Ali Al Shorafa, Chairman of the Department of Municipalities and Transport, praised the overwhelming participation, calling it a testament to the UAE community’s spirit of generosity and commitment to humanitarian causes.
"The resounding success of the Most Noble Number online charity auction will play a vital role in advancing the Fathers' Endowment campaign, ensuring sustainable healthcare for those who need it most. This initiative reaffirms the UAE’s standing as a global leader in philanthropy and humanitarian aid," Al Shorafa stated.
Extraordinary generosity on display
The auction attracted high-profile businessmen, philanthropists, and collectors eager to own a piece of history while supporting a noble cause. With bids soaring into the millions, the event became a showcase of extraordinary generosity, pushing the total amount raised to record-breaking levels.
Even as the Abu Dhabi auction concluded on a high note, the Fathers' Endowment campaign continues to accept contributions through multiple platforms, including its official website (Fathersfund.ae), a dedicated call centre (800 4999), and bank transfers via Emirates Islamic Bank. Mobile users can donate via SMS by sending "Father" to designated numbers, while additional contributions can be made through the DubaiNow app and Jood.ae platform.
Dubai’s auction smashes world record
While Abu Dhabi witnessed an incredible display of philanthropy, Dubai made global headlines with its Most Noble Number charity auction, where the sale of the P7 vehicle plate rewrote history. The plate fetched an eye-watering Dh55 million, setting a Guinness World Record as the most expensive number plate ever sold.
Held at the luxurious Armani Hotel in Burj Khalifa, the high-profile auction, organised in collaboration with Emirates Auction, the Roads and Transport Authority (RTA), e& UAE, and du, raised an astonishing Dh83.6 million in total. Another show-stopping sale was the DD5 plate, which commanded an impressive Dh35 million, further bolstering the ‘1 Billion Meals Endowment’ campaign.
Other headline-worthy sales included DD 15 for Dh9.2 million, DD 12 for Dh12.8 million, and DD 77 for Dh12.6 million, demonstrating the immense appeal of these exclusive plates. The auction also saw premium mobile numbers going under the hammer, with 0584444444 selling for Dh1.7 million and 0565000000 fetching Dh1.6 million.
With both Abu Dhabi and Dubai auctions delivering record-shattering results, the Most Noble Number initiative continues to reinforce the UAE’s legacy of generosity, philanthropy, and unwavering commitment to humanitarian progress.